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Course Description

5-Session Online Course

Whether building a personal brand, growing a small business, or advocating for social change, the work of establishing a social media presence is essential for successfully connecting with audiences and communities. This course empowers students to conceptualize, design, and produce engaging content for the major social platforms. Topics will include optimizing video production for mobile delivery, analyzing the effectiveness of social campaigns, and enhancing the process with the ethical use of AI tools. Through social media case studies and practical hands-on exercises, students will learn to make a positive impact in the digital realm. 

Learner Outcomes

  • Use branding and storytelling to create an effective social media presence
  • Learn best practices for creating content on the major social media platforms
  • Produce video content for Instagram, TikTok, and YouTube
  • Understand how to enhance production workflows with generative AI tools
  • Evaluate and interpret algorithms and analytics for optimizing social content

Course Format

This course is delivered 100% online in a Synchronous learning format. You should reserve the meeting days and times listed for live class meetings via Zoom, but there will also be work to complete on your own outside of these hours. Synchronous courses utilize Zoom for live sessions and a learning platform called Canvas for course materials and assignments. Students are responsible for logging into Canvas, attending scheduled Zoom sessions, managing their time and completing the course requirements by the scheduled due dates. The course syllabus, materials, and zoom links will be provided to enrolled students via Canvas, or email from your instructor to your Emerson email account no later than the first date of your course.

Requirements

Students participating in Professional Studies non-credit courses must possess a minimum of a High School diploma and must be an adult age 18 or older. Non-credit courses are taken primarily by professionals seeking to develop new skills, broaden their expertise, and build a knowledge base for their professional or personal goals. No application is required. Simply enroll by adding a course to your shopping cart and follow the steps during the checkout process.

Earning a Certificate

Students who wish to complete all required courses to earn a Digital Media Production Certificate of Completion should review the full certificate requirements prior to enrollment.

Applies Towards the Following Certificates

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Registration Closes

Enrollment for this course closes at 11:59pm Eastern the day before the course starts or until all seats are sold, whichever comes first. If all course seats sell out prior to that time, the course page will indicate a status of either Full or Join Wait List.
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