BC 320 - Topics in Business Enterprise: Hip-Hop Legacy

Course Description

Hip-Hop: Legacy of Culture, Disruption, and Communication

Hip-Hop as a culture is the documentation and practice of liberation. The voice of the forgotten, ignored, and persecuted that now roars with an unavoidable din. This class will explore the origins of the movement that has galvanized millions, earned billions, and changed the way the world communicates. We will trace the origins of the Culture to the South Bronx in the 70s. How did Nixon’s War on Drugs and Reagan era austerity plant the seeds of this new landscape? Why is Robert Moses as important to Hip-Hop as Grandmaster Flash and Jay-Z? By studying the core four elements - MCing, DJing, B-Boy/B-Girling (aka breakdancing), and Graffiti we will see how Hip-Hop influenced marketing, advertising, fashion, politics, sports and of course the music business.