BC 320 - Topics in Business Enterprise: Business of Film and Media

Course Description

The Business of Film and Media

This class is designed to advance business skills and industry knowledge specific to film and media through hands-on activities, research projects, collaborative exercises, and readings. Students will learn about the trends in the industry, strategic ways to select and hire creative people specific to the project, fund media projects, and plan for distribution and money-making opportunities after production. The course will use simulation exercises to foster negotiation skills, evaluate creative projects to determine whether they are worthy of investment, as well as craft business plans, and conduct research to identify and reach audiences for marketing. Highlighting values such as inclusion, collaboration, empathy, and creativity, this course will offer a space to examine the film industry and empower students for future opportunities beyond the classroom.