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Course Description

"In this workshop, zoom in on Integrated Marketing Communications (IMC) to develop a campaign for a brand of your choice. Communication and advertising campaigns are an integral part of our daily life. This workshop will provide you with insights in the background of successful campaigns. Since advertising and traditional marketing promotion have become less active, the focus has moved to combining the many channels used by consumers to engage, influence, and persuade target audiences. We will explore the basic ingredients for a successful campaign based on marketing planning. After this workshop, you will have a good understanding of marketing communications."
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