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Course Description

"Social media have captured the imagination of the millennial generation, marketers, Hollywood, and now Wall Street. This course focuses on the strategic uses of Facebook, Twitter, Instagram and the Next New Thing. It also considers how the connectivity and interactivity social media represent alter traditional concepts like 'companies,' 'customers,' 'shopping, buying, and selling,' what effect this has had on the strategic marcomm landscape, and why revolutions in communication often turn out to be evolutionary instead."

Prerequisites

This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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Enroll Now - Select a section to enroll in
Section Title
Social Media: Interact & Buzz
Type
Remote
Days
M, T, W, Th, F, Su
Time
9:00AM to 1:00PM
Dates
Dec 20, 2021 to Jan 07, 2022
Schedule and Location
Contact Hours
68.0
Location
  • Emerson College
Delivery Options
Course Fee(s)
Undergraduate Tuition credit (4 units) $3,112.00
Potential Discount(s)
Available for Credit
4 units
Drop Request Deadline
Dec 27, 2021
Transfer Request Deadline
No transfer request allowed after enrollment
Section Notes
IMPORTANT SCHEDULE NOTE: This class meets Monday-Friday plus Sundays. Classes run from December 20, 2021 to January 7, 2022. Due to holidays, classes will NOT be held on the following dates: December 24, 25 and January 1; but WILL be held on December 31, and (Sunday) January 2.
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