Course Description

"Social media have captured the imagination of the millennial generation, marketers, Hollywood, and now Wall Street. This course focuses on the strategic uses of Facebook, Twitter, Instagram and the Next New Thing. It also considers how the connectivity and interactivity social media represent alter traditional concepts like 'companies,' 'customers,' 'shopping, buying, and selling,' what effect this has had on the strategic marcomm landscape, and why revolutions in communication often turn out to be evolutionary instead."


This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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