Course Description

"Focuses on 'the message' in marketing communications, as both the distinctive idea conveyed in a campaign and the many forms in which it is expressed. Advertising copywriting for broadcast and print is practiced, as is writing for blogs and long-form digital formats. Developing and growing stories, and provoking user-generated content to engage consumers across media platforms, is considered as well."


(Undergraduate level MK 220 Minimum Grade of D and Undergraduate level MK 221 Minimum Grade of D and Undergraduate level MK 222 Minimum Grade of D) or Undergraduate level BC 310 Minimum Grade of D


This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.

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