Course Description

"Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing's 4Ps and the 'marketing mix' are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of 'strategy.'"


This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .