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Course Description

"Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing's 4Ps and the 'marketing mix' are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of 'strategy.'"

Prerequisites

This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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Section Title
Marketing & Marketing Communication
Type
Asynchronous
Dates
May 20, 2024 to Jul 08, 2024
Delivery Options
Asynchronous  
Course Fee(s)
Undergraduate Tuition credit (4 units) $3,400.00
Potential Discount(s)
Available for Credit
4 units
Drop Request Deadline
Jun 29, 2024
Transfer to a Different Course
No transfer request allowed after enrollment. Students may drop a course and re-enroll in a new course prior to the course start date.
Instructors
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