"Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing's 4Ps and the 'marketing mix' are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of 'strategy.'"
This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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MK 121 - 002 - Marketing & Mark Communication
Remote Synchronous Online
This course is offered entirely online. You should reserve the meeting times listed here for class meetings and office hours, but there will also be work to complete on your own outside of these hours. Students are responsible for checking with their faculty about the exact schedule, managing their time and completing the course requirements by the scheduled due dates.If you are in a time zone where this schedule does not work for you, please contact the instructor to see how they plan to structure the class.
Undergraduate Summer and Winter Tuition Per Credit Hour
Tuition is based on the number of credits offered for undergraduate level courses (courses numbered 100-499)
The per credit hour rate for Summer 2021 and Winter Session 2021 is $778.
10% Discount for students who have earned an undergraduate or graduate degree from Emerson College.
Only 1 discount may be applied to a purchase. This discount cannot be combined with another discount. For example: If a course section offers 3 different discounts, only 1 of the 3 discounts may be applied.
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