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Course Description

"Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing's 4Ps and the 'marketing mix' are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of 'strategy.'"

Prerequisites

This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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Section Title
Marketing & Mark Communication
Type
Remote
Days
M, T, W, Th, F, Su
Time
9:00AM to 1:00PM
Dates
Dec 20, 2021 to Jan 07, 2022
Schedule and Location
Contact Hours
68.0
Location
  • Emerson College
Delivery Options
Course Fee(s)
Undergraduate Tuition credit (4 units) $3,112.00
Potential Discount(s)
Available for Credit
4 units
Drop Request Deadline
Dec 27, 2021
Transfer Request Deadline
No transfer request allowed after enrollment
Section Notes
IMPORTANT SCHEDULE NOTE: This class meets Monday-Friday plus Sundays. Classes run from December 20, 2021 to January 7, 2022. Due to holidays, classes will NOT be held on the following dates: December 24, 25 and January 1; but WILL be held on December 31, and (Sunday) January 2.
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