Course Description"Examines people in the context of their role as contemporary consumers. Surveys theories of consumer decisionmaking and behavior and the dominant approaches used to understand consumers today. Emphasis is placed on the role and application of understanding consumers in marketing communications campaign strategy, planning and management."
Undergraduate level MK 121 Minimum Grade of D
This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.