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Course Description

"Examines people in the context of their role as contemporary consumers. Surveys theories of consumer decisionmaking and behavior and the dominant approaches used to understand consumers today. Emphasis is placed on the role and application of understanding consumers in marketing communications campaign strategy, planning and management."

Prerequisites

Undergraduate level MK 121 Minimum Grade of D

This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.

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Enroll Now - Select a section to enroll in
Section Title
Understanding Consumers
Type
Synchronous
Days
T, Th
Time
9:00AM to 12:45PM
Dates
May 21, 2024 to Jul 02, 2024
Schedule and Location
View Details
Contact Hours
48.8
Location
  • Emerson College
Delivery Options
Synchronous  
Course Fee(s)
Undergraduate Tuition credit (4 units) $3,400.00
Potential Discount(s)
Available for Credit
4 units
Drop Request Deadline
Jun 30, 2024
Transfer to a Different Course
No transfer request allowed after enrollment. Students may drop a course and re-enroll in a new course prior to the course start date.
Instructors
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