"Online content development and management is essential for successful strategic communication. All online communication formats websites, mobile devices, social media platforms must have engaging content to inform and persuade audiences, citizens, consumers, and communities. Communication professionals must be experts in designing online messages that are heavily influenced by the algorithmic logic of search engines social medium platforms, and geo targeting technologies. Audiences as individual users can be strategically targeted based on online activity. Search engine results can be influenced by high quality digital content and strategies. Integrating compelling persuasive message content for public relations, advocacy, and promotional campaigns with online targeting techniques provides organizations opportunities to reach individuals along with their communities and networks."
This course is available for undergraduate credit. Students must be enrolled as a Junior or Senior at a College or University, possess a high school diploma and must be an adult age 18 or older to participate.
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CC 308 - 005 - Online Content & Strategy
Remote Synchronous Online
This course is offered entirely online. You should reserve the meeting times listed here for class meetings and office hours, but there will also be work to complete on your own outside of these hours. Students are responsible for checking with their faculty about the exact schedule, managing their time and completing the course requirements by the scheduled due dates.If you are in a time zone where this schedule does not work for you, please contact the instructor to see how they plan to structure the class.
Undergraduate Summer and Winter Tuition Per Credit Hour
Tuition is based on the number of credits offered for undergraduate level courses (courses numbered 100-499)
The per credit hour rate for Summer 2021 and Winter Session 2021 is $778.
10% Discount for students who have earned an undergraduate or graduate degree from Emerson College.
Only 1 discount may be applied to a purchase. This discount cannot be combined with another discount. For example: If a course section offers 3 different discounts, only 1 of the 3 discounts may be applied.
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