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Course Description

5-Session Online Course

Whether building a personal brand, growing a small business, or advocating for social change, the work of establishing a social media presence is essential for connecting with audiences and communities. Using case studies and practical hands-on exercises, students will learn to conceptualize, design, and produce engaging text, image, and video tailored for the major social platforms. Topics include analyzing the effectiveness of social media campaigns, marketing and graphic design, using production tools including Canva and Adobe software, and enhancing the process with the ethical use of AI tools.

Learner Outcomes

  • Use branding and storytelling to create an effective social media presence
  • Learn best practices for creating content on the major social media platforms
  • Produce video content for Instagram, TikTok, and YouTube
  • Understand how to enhance production workflows with generative AI tools
  • Evaluate and interpret algorithms and analytics for optimizing social content

Course Format

This course is delivered 100% online in a Synchronous learning format. You should reserve the meeting days and times listed for live class meetings via Zoom, but there will also be work to complete on your own outside of these hours. Synchronous courses utilize Zoom for live sessions and a learning platform called Canvas for course materials and assignments. Students are responsible for logging into Canvas, attending scheduled Zoom sessions, managing their time and completing the course requirements by the scheduled due dates. The course syllabus, materials, and zoom links will be provided to enrolled students via Canvas, or email from your instructor to your Emerson email account no later than the first date of your course.

Requirements

Students participating in Professional Studies non-credit courses must possess a minimum of a High School diploma and must be an adult age 18 or older. Non-credit courses are taken primarily by professionals seeking to develop new skills, broaden their expertise, and build a knowledge base for their professional or personal goals. No application is required. Simply enroll by adding a course to your shopping cart and follow the steps during the checkout process.

Earning a Certificate

Students who wish to complete all required courses to earn a Digital Media Production Certificate of Completion should review the full certificate requirements prior to enrollment.

Applies Towards the Following Certificates

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Enroll Now - Select a Section and Add to Cart
Section Title
Production for Social Media
Type
Synchronous
Days
T
Time
6:00PM to 9:00PM
Dates
Oct 14, 2025 to Nov 18, 2025
Schedule and Location
View Details
Contact Hours
15.0
Location
  • Emerson College Online
Delivery Options
Synchronous  
Course Fee(s)
A614 tuition $492.00
Potential Discount(s)
CEUs
1.5 CEUs
Drop Request Deadline
Jul 07, 2025 to Nov 18, 2025
Transfer to a Different Course
No transfer request allowed after enrollment. Students may drop a course and re-enroll in a new course prior to the course start date.
Instructors
Section Notes

Required Software:

  • Adobe Creative Suite is required for this course. Students registered for this class can access the student pricing here on the Creative Cloud All Apps plan, which gives you 20+ cutting-edge creative tools plus 100GB of cloud storage.
  • Canva is required for this course. Sign up for a free student account on the Canva page.

Please note: Class will not be held on Monday, November 11 due to Veterans Day.

Registration Closes

Enrollment for this course closes at 11:59pm Eastern the day before the course starts or until all seats are sold, whichever comes first. If all course seats sell out prior to that time, the course page will indicate a status of either Full or Join Wait List.
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