CE 0416 - Production for Social Media
Course Description
5-Session Online Course
Whether building a personal brand, growing a small business, or advocating for social change, the work of establishing a social media presence is essential for connecting with audiences and communities. Using case studies and practical hands-on exercises, students will learn to conceptualize, design, and produce engaging text, image, and video tailored for the major social platforms. Topics include analyzing the effectiveness of social media campaigns, marketing and graphic design, using production tools including Canva and Adobe software, and enhancing the process with the ethical use of AI tools.
Learner Outcomes
- Use branding and storytelling to create an effective social media presence
- Learn best practices for creating content on the major social media platforms
- Produce video content for Instagram, TikTok, and YouTube
- Understand how to enhance production workflows with generative AI tools
- Evaluate and interpret algorithms and analytics for optimizing social content
Course Format
This course is delivered 100% online in a Synchronous learning format. You should reserve the meeting days and times listed for live class meetings via Zoom, but there will also be work to complete on your own outside of these hours. Synchronous courses utilize Zoom for live sessions and a learning platform called Canvas for course materials and assignments. Students are responsible for logging into Canvas, attending scheduled Zoom sessions, managing their time and completing the course requirements by the scheduled due dates. The course syllabus, materials, and zoom links will be provided to enrolled students via Canvas, or email from your instructor to your Emerson email account no later than the first date of your course.Requirements
Students participating in Professional Studies non-credit courses must possess a minimum of a High School diploma and must be an adult age 18 or older. Non-credit courses are taken primarily by professionals seeking to develop new skills, broaden their expertise, and build a knowledge base for their professional or personal goals. No application is required. Simply enroll by adding a course to your shopping cart and follow the steps during the checkout process.
Earning a Certificate
Students who wish to complete all required courses to earn a Digital Media Production Certificate of Completion should review the full certificate requirements prior to enrollment.
Applies Towards the Following Certificates
- Digital Media Production : Digital Media Production