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Course Description

"Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing's 4Ps and the 'marketing mix' are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of 'strategy.'"

Prerequisites

This course is available for undergraduate credit. Students must possess a high school diploma and must be an adult age 18 or older to participate.
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