CC 624 - Campaign Management

Course Description

Campaign Management is designed to provide individuals practical skills for participation in local, state and federal and global campaigns. Students will learn the phases of an advocacy effort including how to test the political waters, the nominating process, primary elections, general elections and constituents' services for governing. Aspects of the campaign process that will be addressed are fundraising, ballot access (signature gathering), measuring public opinion, opposition research, district analysis, media relations, development of message strategy for voter or targeted public persuasion, identification, and mobilization along with get out the vote efforts.   Constitutional rights will be discussed in light of free speech, assembly, association and petitioning will be incorporated throughout the lecture including analysis of ethical case studies. Lectures and campaign simulations are used to develop and refine a participant's ability to coordinate a successful political campaign. This course will have general application for students in public relations, public diplomacy and health communication who have an interest in internal and external campaign management dynamics.