CE 0416 - Production for Social Media
Course Description
5-Session Course
Whether building a personal brand, growing a small business, or advocating for social change, the work of establishing a social media presence is essential for successfully connecting with audiences and communities. This course empowers students to conceptualize, design, and produce engaging content for the major social platforms. Topics will include optimizing video production for mobile delivery, analyzing the effectiveness of social campaigns, and enhancing the process with the ethical use of AI tools. Through social media case studies and practical hands-on exercises, students will learn to make a positive impact in the digital realm.
Learner Outcomes
- Use branding and storytelling to create an effective social media presence
- Learn best practices for creating content on the major social media platforms
- Produce video content for Instagram, TikTok, and YouTube
- Understand how to enhance production workflows with generative AI tools
- Evaluate and interpret algorithms and analytics for optimizing social content
Requirements
Students participating in Professional Studies non-credit courses must possess a minimum of a High School diploma and must be an adult age 18 or older. Non-credit courses are taken primarily by professionals seeking to develop new skills, broaden their expertise, and build a knowledge base for their professional or personal goals. No application is required. Simply enroll by adding a course to your shopping cart and follow the steps during the checkout process.
Applies Towards the Following Certificates
- Digital Media Production : Digital Media Production