Course Description

6-week course

Inbound Marketing Principles and Customer-Centricity (Sales, Service and Marketing) in the Digital Age organized around the Marketing + innovation = Value and The Perfect Storm of Exponential Innovation themes, including introductions to Inbound Marketing (that people love) and digital platform leaders HubSpot, Salesforce and more.


  • WSJ Subscription/Daily Marketing News Feed

  • Innovation of the Week

  • Co-elevated Teams & Collaboration incl; up to Three (3) Team Projects

  • Power of Purpose and using LinkedIn 

  • How To Market Companies and Organizations, Products and Services and Yourself in order to Stand Out and Create Value

Self-Serve Courses, Certifications & Resources:


  • Inbound Certification Course

  • Inbound Marketing Certification Course


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Students participating in Professional Studies non-credit courses must possess a minimum of a High School diploma and must be an adult age 18 or older. Non-credit courses are taken primarily by professionals seeking to develop new skills, broaden their expertise, and build a knowledge base for their professional or personal goals. No application is required. Simply enroll by adding a course to your shopping cart and follow the steps during the checkout process.

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